By Lambe Lamis 
KANSAS CITY, Mo., September 12, 2022–(BUSINESS WIRE)–Barkley, one of many largest impartial artistic concept firms within the U.S., acquired Smiths Company, an impartial advertising firm centered on delivering world-class concepts and techniques for meals and beverage manufacturers. Smiths has 45 staff with a consumer roster that features Premier Protein, NatureSweet Tomatoes, Spangler Sweet (together with the Dum-Dums model), Amy’s Kitchen and Eggland’s Greatest Inc.
“We’re excited to convey Entire Model Considering extra broadly into the meals and beverage class,” mentioned Jeff King, CEO of Barkley. “Our trendy client focus mixed with Smiths class experience will mix to profit present and future shoppers.”
Smiths Company is situated in Pittsburgh, Penn., house to considered one of Barkley’s present workplaces. The approaching collectively of the 2 workplaces creates a mixed group of greater than 60 within the mid-Atlantic area, which is wealthy with meals and beverage manufacturers. Smiths will transition to the Barkley model to grow to be a part of one company. The addition of Co-Chief Inventive Officers Lindsey Smith and Bronson Smith, and their group’s expertise with greater than 100 meals and beverage manufacturers over 20 years, enhances Barkley’s artistic depth and ability.
“This acquisition is the pure subsequent chapter for our 20-year company, permitting us to faucet into the advantages of a bigger, nationwide community and the strategic assets that Barkley has to supply. The truth that Barkley already had a presence in our hometown of Pittsburgh and is dedicated to rising on this market — that was icing on the cake,” mentioned Lindsey Smith, Co-Chief Inventive Officer of Smiths Company. “Meals is an emotional class, and Smiths has at all times been centered on understanding what’s occurring in folks’s heads, hearts and lives. This naturally aligns with Barkley’s tradition and trendy client focus, so we sit up for turning into one Barkley.”
This acquisition provides to Barkley’s present portfolio of shoppers within the meals and beverage class that features Justin’s, Dairy Farmers of America, Riceland Meals, Inc., Group Espresso and Monster Power.
About Smiths Company:
Smiths Company is an impartial advertising firm laser centered on delivering world-class concepts and techniques for meals and beverage manufacturers. Our expertise spans over 100 manufacturers in 20 years, from icons to startups.
About Barkley:
Barkley is an impartial artistic concept firm that builds entire manufacturers for contemporary customers, staff and all stakeholders. We do that by way of three concept facilities: technique, design and activation. As a Licensed B Company, we consider all manufacturers, together with ours, could be a pressure for good on the planet. Study extra at barkleyus.com.
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Contacts
Kara Koenig
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https://finance.yahoo.com/information/barkley-acquires-smiths-agency-deepen-130000861.html