(MENAFN- Orient Planet) February 09, 2022- In a bid to increase Brazilian food and beverage sales in the Arab countries, the Arab Brazilian Chamber of Commerce (ABCC) organized a delegation comprising eight giant Brazilian companies to join the 27th edition of Gulfood 2022 on February 13 to 17 at the Dubai World Trade Centre.
The delegation includes BRF, one of the largest Brazilian food companies, and traders from the coffee, sugar, meat, fruits, spices, and beverages sectors. The participating companies are all experienced in foreign markets, with some already established presence in the Arab market.
The group will be provided with designated pavilions to display a range of food and beverage products, including beef and poultry, biscuits, cookies, cheese, sweets, fruits, açaí, pasta, honey, juice, coconut water, coffee, and sugar. The South American nation has been participating in Gulfood for more than a decade now, which has significantly helped the entry of Brazilian products in the Gulf region.
One of the priority objectives is to promote Brazil as a supplier of espresso coffee beans in the GCC. Brazil is known globally as one of the top producers of coffee but it has barely reached the Arab markets.
Brazil’s participation in the upcoming major event is to strengthen further its trade relationship with the GCC countries, which have grown significantly over the years. In 2021 alone, 22 Arab countries imported food products amounting to USD 8.92 billion from Brazil, a 9.52 percent increase from 2020.
Osmar Chohfi, President, Arab Brazilian Chamber of Commerce, said: “Gulfood is one of the most important events to boost the Brazil-Arab economic and trade relations, particularly in the food and beverage sectors and other high-value products. The trade show will also pave the way for more collaborative efforts and ventures as we seek to achieve the international food industry agenda.”
“We have high expectations of Gulfood this year, especially with its timing. With Expo 2020 Dubai, there are many visitors and other stakeholders from the global business community. We are also anticipating discussions and exchange of expertise on the latest trends and developments in regional and global food markets,” he added.
Arab countries are the third top importer of Brazilian products, according to ABCC. Brazilian exports to the Arab world amounted to USD 14.42 billion in 2021, a 26.1 per cent increase from 2020. Meanwhile, Arab exports to Brazil in 2021 grew by 82.8 per cent, valued at USD 9.82 billion. This is the biggest Arab exports since 2014, according to the Chamber.
Gulfood 2022, the region’s largest annual F&B sourcing event, is all set to unlock new waves of opportunities as producers and retailers explore ways to refine packaging, reduce industry waste, achieve sustainability goals, and position the industry as responsive and responsible.
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