F&B Trade: Meals and beverage corporations eye international tieups as enterprise revives

A dramatic comeback of the meals and beverage (F&B) trade and booming consumption put up declining Covid-19 circumstances is boosting tie-ups and partnership talks between international manufacturers and home corporations.

India’s restaurateurs are additionally eyeing formidable international alternatives as different international locations ease curbs.

Meals is the brand new style, Darshan Mehta, managing director of

Manufacturers, mentioned as India’s largest luxurious to premium retailer introduced its foray into the F&B house in June finish by a tie-up with the worldwide meals chain Pret A Manger. Reliance Manufacturers mentioned it plans to launch the primary outlet in Mumbai this fiscal yr.

Sanjeev Agrawal, chairman of MMG Group and improvement licensee for McDonald’s India North and East, mentioned India is a giant alternative at current. “We acquired the rights of McDonald’s India North and East two years in the past and we’ve got seen an exponential progress within the enterprise,” he mentioned. “We’re seeing a 40-50% progress in customer counts and are additionally taking a look at exploring partnerships with different international manufacturers within the fine-dining house for India. We’re in talks with MayFair Consultants for this.”

Deepak Jain, founding father of MayFair Consultants, which specialises in resort, restaurant and actual property consulting, mentioned his firm has the unique mandate to search out franchisees for some “very sturdy” manufacturers from London and Dubai. “These embody well-known cafes and informal eating manufacturers that may be expanded into tier 1 and tier two cities,” he mentioned.

Akshay Anand, proprietor of Ophelia at The Ashok, who additionally launched Toy Room at Aloft Lodge in Delhi’s Aerocity, mentioned he’s chatting with some “large” manufacturers in London and is making an attempt to get them to India.

“We’re in very superior phases of discussions and are taking a look at excessive power eating places and bars,” he mentioned. “We’re additionally in contact with some Michelin star eating places in London and world wide.”

Inside India, Anand mentioned, Ophelia is trying to scale Toy Room throughout the nation and has already signed agreements for Chandigarh and Bengaluru. “We’re about to shut Hyderabad and are additionally contemplating Chennai and Jaipur. We’re additionally planning to take Cosy Field to Mumbai, Hyderabad and Bengaluru and are additionally contemplating Goa,” he added.

Salil Malik, director on the Da Milano model, that specialises in purses and different equipment, mentioned he sees a “big potential” in F&B in India with the demand graph going up.

“We need to get into the mid-to-premium bracket with an idea that’s scalable,” he mentioned. “The F&B enterprise is much like retail within the sense that your landlords, malls and excessive streets stay the identical.”

In the meantime, Indian restaurateurs are eyeing newer territories as enterprise resumes normalcy in different markets.

Zorawar Kalra, managing director of Large Eating places that runs manufacturers together with Farzi Café, Made in Punjab and Bo Tai, mentioned he’s launching Farzi Café model within the US by the top of August. “We’re beginning with Seattle and, as per our improvement plan, we goal to be in 10 cities within the US within the subsequent 24 months,” he mentioned.

Large Eating places at the moment has a presence in 9 international locations. “We just lately opened in Canada and acquired an important response,” Kalra mentioned. “Our Masala Library model is opening in Doha on the Fairmont resort through the FIFA World Cup.”

Priyank Sukhija, CEO of First Fiddle, that runs manufacturers equivalent to Lord of the Drinks, Cafe JLWA, Diablo and The Flying Saucer, mentioned he’s in talks to take his Miso Horny model to Dubai. “We’re additionally in talks for Diablo, Bougie and different manufacturers. We wish to have a world presence,” he mentioned.