As the pandemic alters our purchasing and eating habits, it has also highlighted the significance of food in our way of life. Food is more than just a means of survival; it is also a means of flourishing and remaining healthy.

Fremont, CA:  With more consumers rejecting processed foods, beverage and food companies must reconsider their strategy to remain relevant in a post-COVID world.

Challenges in the Food and Beverage Industry

While companies of all sizes have been able to adapt to a changing landscape, here are a few of the challenges that the food and beverage research industry is currently facing –

Medical Considerations

According to food and market research, consumers are becoming more aware of food-related disorders. As a result, the role of food in daily life has evolved from taste to nutrition and wellness.

Many manufacturers have been accused of putting sugar or other sweeteners in their products. The rising prevalence of diabetes, obesity, and allergies has tarnished dairy, gluten, and sugar consumption. However, as more consumers read product labels, this will become a problem.

Product managers in the food and beverage industry must now focus on products free of preservatives and additives. The challenge has been to create delicious, high-quality nutritional alternatives without sacrificing quality or taste while remaining cost-effective. Demand for organic food is another healthy trend growing in the food and beverage research industry. Increasing awareness of organic food and its positive health impact has grown in tandem with reducing processed food.

Rising Demand for Meat Alternatives

A growing proportion of the population is shifting toward plant-based diets, reducing their reliance on meat. We believe that this trend will continue with a diet. This must be met with an increase in vegetarian and vegan products.

As a result, food and beverage industry behemoths like Sainsbury’s, Nestle, and Aldi have launched meat alternatives in retail outlets. The primary criteria are taste, texture, and nutrition. On the other hand, the time constraint has proven to be a challenge. As a result, consumers and retailers alike are looking for new options with changing expectations and demand.


In the United States, nearly 108 billion pounds of food are wasted each year. According to data from the food and beverage markets, sustainability has been a significant challenge for the industry.

The supply chain must be streamlined to reduce waste, and alternatives for packaging and energy sources must be identified to minimize environmental impact.

Absence of Transparency

Consumers want to be associated with brands that maintain transparency and accountability in the face of growing ethical concerns. Unfortunately, traceability gaps are frequently caused by international and fragmented supply chains.

Transparency extends from the source of fresh produce, the type of farms, the employees, and their working conditions, in the kind of processing, packaging, and other factors.

While ample food and beverage brands can fill in the gaps, tiers two and three will struggle. As a result, there is a lack of transparency throughout the global food supply chain.