By Lambe Lamis 
Table of Contents
Since saying its rebrand in March 2021, Raines, a hospitality control, construction, and funding staff that operates within the Southeastern United States, stays occupied with rising its third-party control trade within the area. The corporate not too long ago added its first belongings in Florida and 6th controlled lodge: the Fairfield Inn & Suites via Marriott Pensacola West I-10, owned via Season 21, LLC. That belongings brings Raines’ general portfolio to 22 lodges. On the Accommodation Convention 2022 in Phoenix, LODGING stuck up with Brittney Jones, vice chairman of gross sales, advertising, and earnings control for Raines, to talk about the corporate’s strategic enlargement plans, its signature technique to lodge control, and extra.
What differentiates Raines’ technique to managing lodges?
At the control facet of items, what we truly delight ourselves on is that we’re small however mighty. We now have the experience of bigger control corporations, however we’re in a position to offer a hands-on manner and get entry to to our managing companions and vice presidents. We’re all simply reachable, and we consult with the homes so much; I feel that’s what homeowners are in search of at the moment.
So you will have that shut reference to homeowners on a day by day foundation—what are some best possible practices you’ll be able to proportion for dealing with these days’s staffing demanding situations?
We’re indubitably experiencing the similar demanding situations as everybody else referring to recruitment and retention. What we’ve truly attempted to concentrate on is our tradition—seeking to set ourselves aside with a tradition that guarantees persons are excited to return to paintings on a daily basis. As a subjectively smaller corporate, our workers even have get entry to to our managing companions and our vice presidents. It’s additionally truly necessary to get the gang in combination to mingle and community, like getting our gross sales representatives and basic managers in combination. That’s been a large center of attention for us, except how we will be other in the advantages house. We now have larger our paid day off and in poor health days, and we’re running on a versatile hour agenda.
At the era entrance, is there anything else cutting edge that Raines is bringing to the desk?
Relating to era, we’re all the time making an attempt to determine what’s the following best possible factor to spend money on and ensuring we’re using the appropriate platforms. We not too long ago made a transfer in accounting methods; we invested in IMS (Funding Control Services and products) Relation Services and products (there’s a portal by means of our web page that our buyers are in a position to get entry to to get their P&L, see their returns, and many others.); and we additionally partnered with Spider, which helps us to be extra environment friendly in earnings control.
For the yr forward, what’s your outlook, and what are your enlargement plans?
General, we’re very certain. We wish to proceed specializing in our enlargement, particularly via third-party control. That’s one thing that we’ve not too long ago tapped into over the past couple of years, and we wish to proceed to place our title available in the market in that house and develop very strategically, making sure we’re partnering with the appropriate homeowners, in the appropriate location, with the appropriate manufacturers, and on the proper time. We additionally wish to make sure that we’re in a position to concentrate on particular person homes and homeowners, giving them the devoted consideration that they want.