THE JOINT HEALTH MARKET IS HUNGRY FOR FUNCTIONAL FOOD AND BEVERAGES

Why do an increasing number of shoppers care about their joint well being? It’s easy: joints are essential elements of the physique and are important for general mobility – and information about this side of our bodily well-being and efficiency is rising and spreading shortly. With out joints, none of our actions, from getting off the bed within the morning to hardcore athletic coaching, can be potential. The dangerous information: our joint well being declines as we age, resulting in points like joint discomfort, stiffness, and decreased mobility. Different life-style components, comparable to food plan and sedentary habits, can have an effect on mobility too. It’s no surprise extra shoppers are turning to the complement market to satisfy their mobility wants.

The numbers behind the rising joint well being market
Bone and joint issues are a worldwide challenge, with virtually 2 billion folks struggling the world over, in line with The Lancet.[1]​ A extra detailed nationwide breakdown confirms simply how widespread these points are:

  • 50% of French folks endure from joint well being points[2]
  • 1 in 3 Individuals between 16-64 has skilled joint discomfort[3]
  • Over 10 million folks in the UK have joint issues[4]

These joint points have many ramifications: from ache – generally extreme – to diminished mobility, they will have an effect on life in disagreeable methods. Maybe this is the reason the financial numbers for this market are additionally excessive, and rising:  by 2026, it’s estimated that gross sales values for mobility dietary supplements will hit $15.6 billion, whereas the purposeful meals and drinks marketplace for mobility will attain $15 billion.

Assembly the wants of a various market
As joint well being points are so widespread, the marketplace for mobility dietary supplements is wide-ranging. There are quite a few distinct client segments producers ought to pay attention to, every with completely different desires, wants, and goals. Listed below are a number of the outstanding client teams:

1. Wholesome agers 
Because the inhabitants is growing older globally, concepts round growing older are shifting.[5]​ Extra shoppers wish to keep energetic and cellular for so long as potential, stopping the pure results of growing older from negatively impacting their existence. For these wholesome agers, joint well being dietary supplements are a manner of treating any present points: they use them to stay cellular, whereas additionally hoping to stop severe points down the road. With over 1 in 4 folks reaching the age of 60 or older by 2050, this market is more likely to continue to grow.[6]

2. Athletes
Whereas skilled athletes have lengthy been conscious of the significance of sports activities vitamin options, now, extra energetic shoppers – from health followers to leisure sports activities lovers – take into account taking care of their joints to be important. Whether or not they wish to sustain with a demanding health routine, enhance their efficiency, or keep away from joint accidents, these shoppers need efficient dietary supplements that may increase their mobility.

3. Well being-conscious and life-style customers
For this group, taking care of their joints is one other essential side of staying wholesome. For instance, a client could possibly be obese or a weekend warrior, and be on the lookout for dietary supplements to assist ease the pressure on their joints. Or, they could possibly be one in every of right now’s cellular shoppers utilizing digital monitoring to reinforce their health ranges – and on the lookout for dietary supplements to again up their life-style. 

For extra joint well being client profiles, go to Rousselot.com:

Total, regardless of the completely different client profiles, there are some unifying calls for throughout all three teams. Right this moment’s shoppers desire a secure, fast-acting product in a handy utility, with each joint upkeep and challenge prevention advantages backed by science. How can right now’s producers make an answer that meets these wants?

Selecting the best ingredient for a joint well being complement
Producers searching for to create an utility that appeals to right now’s joint well being shoppers should perceive shoppers and choose the elements that match their wants. One instance that’s gaining loads of recognition throughout the varied client segments is collagen. A naturally-occurring protein, collagen performs an essential function within the physique, being the important thing structural part of cartilage tissue, and subsequently essential to wholesome and versatile joints. A rising physique of analysis is displaying that, past its pure type, collagen supplementation might help muscle, joints, and bones to work collectively easily by offering construction, firmness, and resistance to compression. Customers are warming up this sort of information and shopping for right into a rising vary of collagen options. For producers, collagen gives the advantages of a flexible ingredient that can be utilized to make tasty and handy purposeful meals and drinks that go well with every client group. For instance, collagen can be utilized in purposeful gummies or liquid pictures, or be built-in in protein bars for a joint health-boosting snack in addition to in recipes for residence baking. 

Colartix powder picture

Introducing Colartix: a brand new joint care innovation that solutions shoppers’ wants
An instance of an ingredient prepared to satisfy the market is Colartix, the most recent joint well being providing from Rousselot Well being & Diet. Derived from pure cartilage, Colartix is produced from naturally occurring collagen and glycosaminoglycans (GAGS), each suited to trendy joint well being purposes. It’s produced by way of a particular technological course of developed by Rousselot, with a patent utility filed. Designed for right now’s shoppers in thoughts, Colartix is a secure, traceable, and versatile ingredient that may assist producers meet the wants of every joint well being market section. And, it’s been backed by science too: one current large-scale client research confirmed {that a} low each day dosage of Colartix can scale back joint discomfort after simply 3 weeks. 

Examined by actual folks residing their on a regular basis lives
Colartix’s joint well being advantages had been just lately put to the check in a digital client research. Over 200 individuals throughout all genders and ages took half, monitoring the influence of Colartix on their joint ache after a variety of bodily actions, from gardening and strolling to weightlifting and swimming. After 12 weeks of a low each day dose of 1g, Colartix supplementation resulted in a gradual lower of joint discomfort after train, whereas the placebo group remained the identical over time, as proven within the graph beneath.[7]

Colartix_graph_joint_pain_reduction_collagen

Assembly the trendy client
The joint well being market gives thrilling alternatives to producers, with shoppers in numerous segments on the lookout for preventative and upkeep options for his or her joints and bones. By making versatile, efficient, and science-backed purposeful meals and beverage purposes, producers can meet these shoppers the place they wish to be met, merging indulgence and actual advantages. Collagen is an effective instance of a joint well being ingredient being utilized by many producers right now. With a collagen resolution like Colartix, it’s simpler than ever for these producers to create purposes that really attraction to the trendy mobility client, serving to them to help their joints, and enabling them to remain match, wholesome, and energetic. 

Discover out extra about answering the joint well being considerations of right now’s shoppers with Colartix right here, with a free recipe obtain for a fruity joint deal with with Colartix inside: colartix.rousselot.com/colartix-unique-collagen-matrix-for-joint-care​; or​, focus on your joint well being mission with right now: www.rousselot.com/contact

[1]​ The Lancet, 2012.
[2]​ Institut français d’opinion publique, 2016.
[3]​ Arthritis Basis, Jafarzadeh, 2017.
[4]​ Nationwide Well being Service, UK.
[5]‘Ageing and well being’​, Truth Sheet, World Well being Group.
[6]​ Ibid.
[7]​ Newman, C. et al. 2022. The impact of a pure matrix of collagen varieties and chondroitin sulfate complement on joint discomfort in bodily energetic adults: a real-life setting research. Submitted to publication.

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